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The best sites load quickly, are easy to read, easy to navigate, and have well-written text that engages the users and answers their questions before they stop and ask them.
There is no great design without great copy writing. No matter what your site looks like, the quality of the writing can make a beautiful site look like amateur hour, and a bland, otherwise boring site trustworthy and thoughtful. Typically, I'll recommend that my clients hire a copywriter to develop their text. I can seamlessly project manage this resource for you under one bid. Remember, word choice can make or break a user interface.
Human factors is the study of the human machine interface. Every product has an interface, even a toothpick, or, say, your underwear. Digital design projects, though, have many more 'human factors' challenges than traditional design. If you were to ask my advice, I'd highly recommend working with a digital designer that understands human factors, usability and has studied interface design - even if it's not me.
Over the years there have been countless legitimate strategies (and misleading tricks) to get your site listed high on search engine results. Thankfully, Google has become the number one search engine in the world and has done so by building integrity into it's search technology. Although you can create Google ads (I will talk with you about these affordable and efficient ads when we start our project) Google does not sell top placement in their search results. Rest assured that I'll prime your site from the ground up for the best possible search engine results.
Although I write code I'm no programmer. If your site requires extensive database, ecommerce or community options I would request we subcontract a web programmer. Not only can the expertise of a seasoned programmer make your dynamically-driven site architecture and functionality extendable, optimized and scalable, often times they can reduce your long term costs. I've worked closely with many web programmers over the years. If your project requires it I can seamlessly project manage this resource under one bid.
When we start a project I'll create a password protected site for you on goldmanDesign.com. Only you can view this site. It's the place we'll go to review your designs and documentation, download files and in general keep in tight communication about your project status and progress.
